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Truly Free Film

What Issues Do Filmmakers Need To Track?

If filmmakers don't track core issues, they will find their form abandoned in the parking lotA creative life is a precarious thing.  Actions occur that could profoundly effect your ability to earn a living doing what you love.  We get blindsided again and again, sometimes not recognizing things until they are too late to alter them.  It’s one of the reasons I have tried to meticulously track for you what are the good thing and bad things happening in indie film these days.  Yet, it seems to me we all need to do a better job of tracking them if we don’t want to get trapped in a future we won’t be part of..

My thought is that we should be able to define a series of issues in which we can put events, ideas, and articles into as they occur, helping each other stay on top of them. 

The first step is to define the issues.  That is what I am doing today .

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Let's Make Better Films Truly Free Film

The Entertainment Economy Is Completely Different Than It Was

Make no mistake: The Entertainment Economy can no longer be predicated on scarcity or control — as it has been for the last 110 years.  We need to rebuild it around concept of super-abundance & access.

YouTubers Upload 72 Hours of Video Every Minute”  That’s up from 48 hours a year ago.  At what age do we reach Saturation Point?  I already have: I have identified every film I would like to see — if I am able to maintain my maximum rate of consumption — to carry me 5 years past my life expectancy.  The very nature of technology indicates that in less than ten years, a twenty year old cinephile will have done the same.  I expect that to happen much sooner though.  Audiences will have no “need” for the new.  We have so many cute animals and children doing silly things after all.  Who really needs an ambitious and relevant cinema?  So why do anything to preserve it (let alone advance it)?  Let’s just bury our heads and try to hold onto what is left of our jobs.  Right?

I am glad there are those that know otherwise.

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Truly Free Film

Recognize The Time We Are Living In

If you didn’t notice this is a new year.  It is also a new age.  My resolution is to help all filmmakers and members of the film industry to understand it.  Hopefully we can also all get started on adapting for this Age too.

This is The Age of Access & Surplus.

This is no longer the Age of Control & Shortages (that was last decade).

These times require New Rules & New Emphasis:

  1. Discovery
  2. Participation
  3. Demystification

We need to conceive of both our creative and business practices in terms of how they incorporate these three elements.

When 45,000 films are made globally each year