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March 8 at 7:44am

Invest in Artists, Not Art; in Individuals, Not Projects

MCN tipped me to this article in Barrons on Creative Capital’s practice of investing in the artist, and not the project.

BRENT GREEN WAS 25 AND ABOUT to relinquish his dream of becoming a filmmaker when he discovered Creative Capital.

Green had been looking high and low for a $14,000 grant to finish an animated film. Creative Capital, a nonprofit based in New York, sized him up and offered something entirely different: $43,000 to help support his career over the next three years. It would go toward everything from equipment to transportation to the cost of a publicist. In return, Green would give Creative Capital a small cut of any profits.

In the five years since then, Green’s work has been shown at the Sundance Festival and a number of museums and film festivals in North America and Europe. He has even found himself turning down galleries eager to represent his work. [...]


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