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If you want to change things, some times you have to show how something has already changed. Everyone has climbed on the bus when you think they are still at the stop waiting. This is a good idea: build a list of everyone who is well known who has done that thing you know they’ve done but it’s not being said. You could extend this to many activities.Tweet
I was giving a read of Ray Fisman & Ed Miguel’s new book Economic Gangsters (get it, it’s a good and quick read) and was inspired by the former Mayor of Bogota’s techniques. Some of you may recall Mr. Mockus from the article that tipped of Ray & Ed from the NY Times several years ago:
Mimes were part of Mr. Mockus’s diabolical plan. He first hired 20 professionals to follow, imitate and mock citizens who committed public incivilities like jaywalking, picking pockets and driving recklessly. So successful were the first mimes that 400 more were trained as ”traffic mimes” to monitor pedestrians at street corners.